Green Preference Service Launches UK’s 1st Switching Service To Help Reduce CO2 And Mailing Costs
Green Prefererence Service, a new UK service enabling consumers to divert direct mail to an online mailbox, has launched offering clear benefits for consumers, business and the environment. This breakthrough initiative will make a serious impact on direct mail-reliant businesses’ CO2 reduction goals: every item of mail converted from physical to digital saves at least 19g of CO2.
With Green Preference Service.com expecting to have nearly two million subscribers within two years, the target is to transfer 1.5 billion pieces of direct mail to digital, reducing CO2 emissions by over 36,000 tons per annum – the equivalent of 18,000 jumbo jets flying from New York to London and back.
By signing up online in three quick steps, consumers can choose which direct mail they want to continue receiving by post and which they would prefer to receive electronically. Everybody who signs up to the service gets their own free, private WebBox for delivery of online mail. The service requires no additional email software and guarantees that no spam will be delivered, ensuring maximum visibility for its customers’ messages.
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